Head to head
Linktree vs Beacons: A link page or a small shop?
TLDR
Choose Linktree for a simple page that sends people to your best links. Choose Beacons if you want a custom domain, email tools, and a media kit in one place. Sellers should compare fees as well as plan prices.
A bio link has one small job: help someone take the next step. That step might be reading your latest post, joining your list, or buying a guide. Linktree and Beacons can both do it. They differ most when that simple link page becomes part of a business.
For a clean page of links, I would start with Linktree's free plan. Beacons has more to offer if you need email, a media kit, and a custom domain. You can change tools later. Start with what you will use this month.
Linktree vs Beacons at a glance
| Linktree | Beacons |
|---|---|
| Best for a quick link page and a familiar address to share. | Best for a link page tied to creator sales, email, and brand deals. |
| Free plan includes unlimited basic links and email or phone sign-ups. | Free plan includes a bio page, a media kit, digital products, and 50 email sends a month. |
| Starter: $8 monthly, or $6 a month with annual billing. | Creator: $10 monthly, or $100 a year. |
| Pro: $15 monthly, or $12 a month with annual billing. | Creator Plus: $30 monthly, or $300 a year. |
| Premium: $35 monthly, or $30 a month with annual billing. | Creator Max: $100 monthly, or $900 a year. |
Prices are in US dollars as of October 15, 2026. Tax and payment-processing fees may be extra. You pay annual prices for the whole year. The monthly rate just splits that total into twelve parts.
A basic link page is often enough
A link in bio tool gives you one URL for several links. Put that single link in a social profile. Visitors can then choose your latest article, shop, booking page, or newsletter.
Linktree's strength is that simple path. A reader sees a short page of links and knows what to do. People may know the Linktr.ee address. That can help them feel at home. But a known name does not prove that each link is safe.
Beacons starts there too, then adds tools to help you sell and work with brands. The extra features matter if you use them. They can also add work if all you want is a home for three links.
Before comparing paid tiers, write the five links you need most. Put the main one first. Use labels that say what happens next, such as “Read the new guide” or “Book a call.” A good label often does more for a bio page than a paid design feature.
What each free plan gives you
Linktree Free includes unlimited basic links plus email and phone sign-ups. That makes the free plan useful for a new creator who already has a shop or email service elsewhere. You can send visitors there without moving the whole business.
Linktree's free plan can show if people use your bio link at all. If few visitors click it, first check the offer, labels, and order of links. A paid plan will not fix an unclear next step.
Beacons Free includes a link in bio page you can change to suit your brand. Its media kit updates daily. You also get unlimited digital products and 50 email sends a month. It charges a 9% seller fee. You also get a limited daily allowance for its AI tools.
Beacons Free can do more than a basic link page. You can try a small store with no fixed monthly bill. In return, you pay a share of each sale. Features such as email also have limits.
Fifty email sends do not mean fifty campaigns. One email to fifty people can use the whole limit. Check how many sends your list will need.
Paid plans: buy the feature you need
Linktree's paid plans start with Starter. Pro adds custom designs, removes Linktree branding, and offers mailing-list integrations. Its current pricing page also lists 0% platform fees for selling and earning on Pro. Payment-processing fees still apply.
Linktree Premium adds link rules and routing. It also has data export, all-time analytics, and social scheduling. Instagram auto-replies have no limit. That is a wider offer than a plain bio link. Check whether you already pay for those tasks elsewhere before adding another plan.
Beacons Creator adds a custom domain, 500 monthly email sends, and more daily AI credits. The paid plan still has the 9% seller fee. Moving from Beacons Free to Creator does not remove that fee.
Beacons Creator Plus removes the platform seller fee and adds unlimited email sends, courses, and memberships. Creator Max adds service and support benefits. For many small sellers, Creator Plus is the tier worth comparing closely, rather than jumping straight to Max.
A paid plan should save time or cut a bill. If you will not send emails, a larger email allowance has no value. If you do not sell digital products, a lower seller fee saves nothing.
Transaction fees can change the winner
Sales can have two fees. One is the platform's cut. The other pays the service that handles the payment. A 0% platform fee does not make the whole sale free.
Linktree's transaction and processing fee guide distinguishes direct sales from partner earnings. Direct sales have payment-processing fees. Partner payouts follow a different fee model. Check the rules for your country and the thing you plan to sell.
For Beacons, the free plan and Creator have a 9% seller fee. Creator Plus removes that platform fee. Here are the monthly costs. Payment fees and tax are extra.
| Monthly digital sales | Free / Creator / Creator Plus |
|---|---|
| $100 | $9 / $19 / $30 |
| $300 | $27 / $37 / $30 |
| $1,000 | $90 / $100 / $30 |
Creator Plus costs $30 on monthly billing. Against Beacons Free, it breaks even at about $333.33 in sales each month. Against the $10 Creator plan, you pay $20 more. That breaks even at about $222.22 in sales. This assumes all those sales carry the stated 9% fee.
Annual billing changes the math. It also ties you in for a year. Do not use one strong month to assume the next eleven will match. A free plan can cost less when sales are rare, even if its transaction fees look high.
Comparing Beacons with Linktree needs one more step: check the exact paid tier and sales feature. Linktree Pro has a lower monthly price and states a 0% platform fee. That may suit sellers who do not need Beacons' email and course bundle. Beacons wins on value only when you will use what the bundle adds.
Custom domain and design
A custom domain gives you your own address. It can stay with you when tools change. That helps if you print cards or share the name on a podcast.
Beacons Creator offers a free custom domain for its bio and store product links. Check what you get. What will it cost to renew? Can you move it to a new host? You need control of the name as your business grows.
Want to use your own domain this way? Beacons wins this part of the comparison. Linktree's familiar branded address is simpler to share when you do not want to manage a domain. If you already own a domain, verify the exact connection or forwarding setup before switching.
Both tools let you change how a page looks. Linktree Pro removes Linktree branding and adds more design choices. Beacons' brand and appearance settings cover colors, fonts, backgrounds, and other details.
A polished landing page should still be easy to read. Keep enough contrast. Use a clear profile image. Make links large enough to tap. Check the page on a small phone before you spend an hour choosing custom themes.
Media kit, email, and brand deals
Beacons leans toward creators who want to run more of their work in one place. Its media kit puts your key facts in one place for brands to read. That beats a folder of old screenshots when your audience changes.
A media kit does not win brand deals by itself. Keep your audience details accurate. Explain what kind of work you do and what a brand would receive. Never fill gaps with inflated numbers.
Beacons includes email tools as part of its plans. Check the send limit, export options, and the way people consent to join your list. A large send allowance does not mean you should email people who never signed up.
Linktree can collect sign-ups. Paid tiers can link to mailing-list tools. That may suit you if you have an email service you like. If your setup works well, you may not need to move it.
Beacons wins if its media kit, email, and store save you work each week. Linktree wins when a simple link page can connect tools you already use well.
AI tools and analytics: useful, within limits
Beacons offers AI tools for work such as page text and creator tasks. Its daily credit limits vary by plan. Linktree Premium also advertises AI integrations. Use them for help. Do not buy a plan just to get them.
Check a draft before it reaches your page or an email. An AI tool should not invent a client, a result, or a reason a brand wants to hire you. A short honest offer is stronger than a long claim you cannot support.
For analytics, start with one question: which links lead to useful actions? Basic analytics may be enough to see that your newest offer gets ignored. More detailed data is useful only if you will act on it.
Need Google Analytics, a Facebook pixel, or another tracking tool? Check which paid tier can connect it. Tracking also changes what you need to tell visitors. Do not add it just because it is there.
Linktree vs Beacons: a simple way to choose
Choose Linktree when your main need is a quick setup, clear links, and a familiar bio page. Linktree's free plan is enough to learn what visitors click. Upgrade when you need a specific design, sales, or reporting feature.
Choose Beacons when a custom domain, media kit, and built-in email tools are part of your real weekly work. Beacons Free is useful for testing digital products. Move to Creator Plus when the fee math or its extra tools justify the cost.
If posting is the time-consuming part, a new bio tool may not solve it. Our social media tools guide covers the publishing side. For a smaller team choosing a post queue, see Buffer vs Hootsuite.
Switch without losing your best links
Save your current links and labels first. Build the new bio page, then test every link on a phone. Check product pages, email sign-ups, and any booking flow. Make a small test purchase if you are setting up a store.
Update the bio link on each social account you use. Do not assume all profiles changed because one did. Keep the old page useful during the move, and check any printed QR codes that still point to it.
A link in bio page should stay small enough to help people choose. Keep the best next step near the top. That clear choice makes the page worth a visit, whichever tool you use.